Ellery & moss
A High-End Fashion Boutique
Elevating a boutique into a brand.
Challenge
A fashion boutique ready to grow beyond its visual presence.
Ellery & Moss is a high-end fashion boutique based in Terrigal on the Central Coast of NSW, stocking designer labels including Camilla, Once Was and Arms of Eve. Over six months, Mr Fox was embedded directly into the brand, working across in-store retail marketing, social media, and the creative launch of Ellery & Moss The Label, their own Australian-made fashion line.
.png)
.png)
No items found.
.png)
Results
A clear opportunity to elevate the brand's identity, sharpen its campaign output, and build a social media presence worthy of the product it was selling.
The label launch generated strong engagement across social channels, marking one of Ellery & Moss's most visible brand moments to date. The project demonstrated that a boutique brand, given considered creative direction and consistent visual execution, can punch well above its scale.
